Tuesday, December 18, 2007

Kucinich Money Bomb Falls Short

According to December152007.com, the December 15 money bomb for Dennis Kucinich fell far short of the goal. Instead of raising $10,000,000, the effort brought in only $131,400 from approximately 1,592 donors.

While this can (and probably will) be viewed as a massive failure, evidence of eroding support for Kucinich, etc., it is worth noting that this had to be the most poorly advertised fundraising effort in history. Simply put, virtually nobody knew about this money bomb. Instead of vigorously promoting it for weeks, many of us first learned about it only a couple days in advance. Others first heard about it via e-mail on December 15th. This was no way to do a successful fundraising campaign.

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3 comments:

Brad said...

I'm actually very suspicious of those figures, and while I can certainly be wrong I think that they are likely way off the true numbers (I think it's enormously unlikely that $10 million, or even $5 million, was reached however).

Does the author of that website actually report where he got this data from? If he's simply taken the amount from who pledged on his website, then of course it's an underestimate! Does he actually have the true data from the Kucinich campaign? I didn't see it. I personally noticed a more of less jump of ~$75,000 on Dennis' ActBlue page over the weekend(he's number 1 for the week as you can see). Most people were told to donate directly to the Kucinich website as well, which won't show up on ActBlue.

So in conclusion, unless he cites data from the campaign directly, I don't believe it at all.

vjack said...

Agreed, however, it was my understanding that he was working with the campaign on the money bomb and was getting information directly from the campaign. I wonder if the campaign will release numbers or will simply pretend it never happened.

Brad said...

You may be right, I have no idea. If the number actually is that low I can see how they might not want to release it. But at the same time, as you said, for a big $10 million push, there wasn't much advertising for it.